Initial branding: is contingent upon presentation and the logo being used. The goal with branding is to make sure our logo is recognizeable even if people can’t read. The logo should be indicative of the comapny and the feeling they want to evoke with their advertising campaign.
Road signs in different countries have common features in different companies. Examples include the size, color, font, and shape of the sign. They’re relatively universal for the entire world. This can be relatable to web design b/c it’s necessary to have a site that looks the same everywhere.
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