Chapter 8-Design

I found this chapter to be extremely interesting.  I had never really thought about the design and effectiveness of road signs.  And how they may, or may not, be universal throughout the world.  I’ve learned that design in terms of road signs is extremely important.  Their colors and design evoke a certain understanding in your brain, which has taken residence due to their design (height, width, colors used, and overall design).   This was an extremely well written piece which flowed magnificently.  I found particularly interesting Heskett’s conclusion in which he states, “Design, in this sense, is part of the problem.  It is a subsystem within wider economic and social systems and does not function independently of these contexts.”  Although it’s extremely important, design isn’t the main purpose designers make road signs a certain way.  They’re used across the world to indentify different systems.